AW21 Drop 2 has landed

We have some cute new things to show you, our drop 2 is here.

Love leopard print? Well, good, because we have heaps in this final drop for Autumn Winter. We also have some corduroy, rib, daisy print, tiger print and some waflle! Something for everyone.

There's also some matching mumma outfits!

Our last kids clothing drop comes in baby sizes 0-3 months up to 10 years.

Sizes are selling out fast, so don't wait too long. Tag us on instagram too in your new outfits, we would love to see!

Don't forget we offer Afterpay and Pay by Laybuy, we ship worldwide and if you sign up to our newsletter you get a cool 10% off code to shop!

For our Aussie customers we have free shipping over $70 at the moment.

If you want to see our designs up close check out our stockists.

kapow kids wilds chocolate overalls

kapow kids cardigan

April 03, 2021 — andrea goulding

Tags: autumn drop 2 kapow kapow kids kids clothing leopard overalls winter fashion

Need to send a gift to someone special? Maybe a friend or relative has just had a new baby and you want to send a gift? Or maybe for a birthday or baby shower? We we have got you covered! We will save you the time of wrapping your gift - and we can post it to your special someone! Especially handy when your special someone is not local to you.

We will wrap your purchase in our KaPow leopard print tissue, that we have custom designed especially for our customers, we will pop on a cool kapow sticker and write a card for you!

How cute to receive this in the mail!

To get your purchase gift wrapped - Simply add the gift wrap product to your cart, along with your gift items - perhaps an outfit and a little rattle for example, and we will wrap your order.

To have a personal note added to the card - please email your note to: kapowkids@outlook.com

Gift wrap – KaPow Kids Clothing

March 22, 2021 — andrea goulding

Tags: baby baby shower gift wrap

AW21 Drop 1 Release 28.2 Look Book

Our beautiful new winter collection goes live this Sunday 28/2 at 7pm AEDT.

Photography by Minimopeeps. Shoes supplied by Wild Chase.

And these beauties:

February 22, 2021 — andrea goulding

End of season sale is in full swing!

Shop our End of Season Sale! 40% off SS20 with code END40!

SS20 – KaPow Kids Clothing

January 09, 2021 — andrea goulding

Starting a Kids Fashion Collection: How to develop a range.

Starting a Kids Fashion Collection: How to develop a range.

There are so many components to designing a collection. It can take several months to create. I often change my mind many times - each day I work on it and perfect it. Designs get deleted/added constantly. Here are some of the key aspects I incorporate into my design process.

***

1. Colour Story

When starting a new collection, I usually pick out some base colours I like, usually 6-10 different colours. The colours are one of the most important aspects of a range.

First of all the colours need to be colours that people are loving at the moment. They need to fit in with what's selling commercially at the time. For example, I wouldn't choose fluro yellow! Here are some nice Pantones:

So every day I am looking at the colours that I love and that other people love - I can find these popular colours on instagram and at the local shops/out and about, and from nature and on WGSN (I have a subscription). There's also Pinterest but I rarely look there anymore.

Examples of some popular colours at the moment in kids fashion are earthy neutral tones like: cream, beige, brown. But, as I am one of the leading kids fashion brands so I cant just do those colours alone, I think that would be too predictable and boring. My customers like innovative stuff, so after thinking about some popular tones, I'll add some 'KaPow' tones. In my SS20 range for example I chose Cornflower Blue as my stand out tone. It worked really well this season, it was one of the most popular stories.

Secondly, the colours you choose (I usually limit it to about 10 maximum) need to compliment each other. You need to picture all the colours together and they need to work harmoniously as a whole. You need some light shades, some dark shades, something a bit edgier and bright, some pinks (pink always is popular) and it also depends if its summer or winter. Summer the colours should be more fun I think. The colours cant clash when all together as when the range is hanging on the racks in a shop it needs to look appealing to the eye. I pick the colours either from my Pantone Fan deck or from Fabric Swatch books (that my factory has sent me - photo below).

***

2. Textile Prints

Now that I've got a bit of an idea of the colour range - Ill start thinking about the prints that will go onto the fabrics. This is what I mean by a print:

These above are what I call 'screens' and they are the final product of a fabric design - these are created by a surface pattern designer - a seamless repeat that gets screen printed or digitally printed onto fabric.

The prints need to have a good range that suits different kinds of customers - some girly prints, some boyish prints and some unisex prints. I wholesale to lots of boutiques around Australia and New Zealand - I have learnt a lot from their feedback on what makes a good range.

Just like the colours - all the prints as a whole need to look cohesive. I like to choose prints with a bohemian vibe and that are sweet for children (fun, innocent). To find a textile designer I usually look on instagram. Sometimes I design my own too if its simple - like the Beach Stripe print from SS20, I just created that in Photoshop:

3. Shapes

Next step is thinking about the shapes. This is what I mean by the shapes:

Customer satisfaction and functionality plays a big role in designing a garment. I have to take into consideration what the customer desires in a specific garment. It could be anything from adding a back pocket on a pair of shorts or snaps on the crotch for a baby onesie so its easy to change a nappy. By balancing function with design, you can create a garment that fits brand desires with customer wants and needs.

Each season I like to come up with some new shapes or evolve my previous styles slightly to create interest. I don't like to do the same thing each season, each collection need to improve and get better and that's been part of my success I think: evolution. I listen to feedback, I look at what worked previously and what didn't, and I grow from the mistakes and the wins. Super important.

When designing - each garment or shape must be apart of a complete outfit. I have learnt this from my stockists - a customer likes to buy the whole look. So you cant just have a t-shirt in your range that has no bottoms to pair with it. The hardest part is narrowing down the collection to the pieces that you think will be the best selling. I try not to go over 100 pieces in a collection. When I first started 7 years ago my collection was only 20 pieces!

***

4. Tech Packs

The final step is putting the range into tech packs. The world of design is never as easy and glamorous as it looks. From demographic and trend research, finding your brand’s voice, and narrowing down your collection, the entire process can get a bit overwhelming. But, one of the most important pieces of the development puzzle is the Technical Design. Though many people do not know about this process, developing the technical sketch and technical package is essential to move onto Production. The tech packs once complete get sent to the factory for sampling. I do my tech packs in Excel and I find them to be the most painful part of the design process!

I hope you enjoyed reading a little bit about my design process!

My current SS20 range is now online if you'd like to take a look:

https://www.kapowkids.com.au/collections/ss20

I am also a kids fashion mentor, if you'd like my help with your brand I am available to help - you can find out more here:

https://fashionequipped.com.au/yourmentorcollective/

Andrea x

October 17, 2020 — andrea goulding

New Exclusive scrunchies have landed!

Scrunchies

Limited release!! And exclusive to our website. Shop them here

Our new handmade scrunchies have been sewn in Melbourne, Australia from fabric off cuts from our SS20 collection!

One size fits all.
In fabrics to match SS20 fabrics - plus some new never before seen fabrics.
Some scrunchies come with a small tie bow and some are regular, picked at random.

Animal Print Scrunchie

Bloom Scrunchie

Rainbow Cornflower Scrunchie

Beach Stripe Scrunchie - 2 Pack - with new unseen fabric.

Vintage Floral Scrunchie

Rust Cheetah Scrunchie

Shop them here

Luv KaPow Kids xx

September 19, 2020 — andrea goulding

Tags: scrunchies

SS20 Look Book Reveal

KaPow Kids SS20 - Sun Seeker

Our new beachy, surfy, retro, boho summer collection, SUN SEEKER, launches August 31st at 7PM AEST.

Find a local stockist of SS20 in Australia and New Zealand.

Photography by Minimopeeps

Baby Range:

Rompers, Headbands, Tees, Shorts, Knitted Rompers, Bathers, Jumpsuits, Sun Hats starting at size 0-3 months.

Boys Range: 1-10 years

Tees, Singlets, Shorts, Bathers, Sunhats, Jumpsuits.

Girls Range: 1-10 years

Dresses, Tutus, Bathers, Sunhats, Headbands, Peplum Tees, Bike Shorts, Dungarees, Pinafores.

(up to 6 years in Ruffle dungarees & Pinny)

Matching Mummy range: S, M, L

We have 2 dresses and 2 Peplum Tees for Ladies.

KaPow Kids Website Exclusives:

Cloud Pink Rib Bike shorts, Cloud Pink Rib Peplum, Bloom Ruffle Bathers and Rust Cheetah Balloon Romper are exclusive to our website.

August 23, 2020 — andrea goulding

Tags: acid wash beach boho boho style fashion floral kapow kids kids clothing kids fashion new ss20 summer terry towelling

End of season sale

It’s that time again - END OF SEASON SALE!!

Everything in AW20 is now on sale - noting over $30!

No code needed, prices as marked.

Excludes new capsule range, toys, gifts and condor socks.

Limited sizes left. Be quick.

Plus last summer styles have been discounted even further! Sorry no returns on sale items.

New season dropping in a couple of weeks!

Sale link is https://www.kapowkids.com.au/collections/sale

July 29, 2020 — andrea goulding

Capsule Collection Pre-order

To celebrate our 7 year anniversary of Kapow we are releasing a very special capsule collection. This collection features 11 designs that are limited edition. We are starting a Pre-order now, with expected delivery mid july.

As per all Pre-Orders - if you order a non pre-order item with your pre order - these will be shipped all together when the Capsule dispatches.

Pre-order now

kapow capsule

capsule peplum kapow kids

Pre-order now

July 05, 2020 — andrea goulding

New! The cutest little 'add ons' to your kapow orders!

hello everyone

hope you are all well

we have just added some cute little treasures onto our website!

https://www.kapowkids.com.au/collections/toys-gifts

rattles and comforters in koala, bunny and dog by OB Designs:

natural rubber duckies from Eve Eco:

and rainbow and koala teethers from My Little Giggles:

we thought it would be cool if you're trying to purchase a gift for someone - you can create a cute little pack for them and get it delivered straight to their door!

Shop them here!

June 22, 2020 — andrea goulding

Restocked! And an update on shipping...

Good news!

We have managed to get our hands on some sold out sizes in popular styles - and we have popped them online.

Its starting to get colder now, so make sure you grab your favourite kapow kids winter outfits if you haven't already.

Hope everyone is staying safe during Covid-19.

Lots of sold out boys outfits have been restocked!

Also...an update on shipping:

We have temporarily suspended international shipping for the time being because of the covid-19 delays. All Australian orders are now shipped express.

May 08, 2020 — andrea goulding

COVID-19 Update: We are still open and shipping daily

To our dear customers,

We hope you are ok. We are thinking of you in this time of sadness and uncertainty.

Just to let you know, that if you do wish to shop, we are still packing your online orders as usual, and shipping every day. The warehouse are taking all the necessary precautions to keep pick and pack staff safe and prepare your orders with care.

We are getting a lot of questions from New Zealand customers about whether they will receive their parcels if they order whilst in lock down, and the answer according to Australia Post is yes, but it could be delayed by about 1 week.

Please connect with us on instagram and facebook or email.

Stay safe and stay home if you can.

March 31, 2020 — andrea goulding

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Drop 2 Just landed!

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